CDMO+ · Dallas, Texas · Since 1922

Success, Formulated.

A century-deep CDMO+ for clinically efficacious skincare, hair, body, and OTC brands. We sit at the table with you, from the first concept conversation to the final retail label, building the brands physicians, retailers, and editors recommend — together with the founders who imagine them.

Behind the top physician-dispensed skincare brands 600+ in-market formulations 4,000+ formulations in library

Featured in the publications physicians, retailers, and editors trust

Shape InStyle NewBeauty Good Housekeeping Prevention Harper's Bazaar Vogue Health Beauty Awards Skincare Anarchy
What CDMO+ Really Means

There's manufacturing.
Then there's Collaborative Creation.

The plus in CDMO+ is the work we do with you, not just for you. Market sensing. Formulation strategy. Pack engineering. Regulatory pathway. Supply continuity. We sit shoulder-to-shoulder through every step — in the lab, on the production floor, through the regulatory review.

We've been doing this for over 100 years. The brands you trust, the ones a dermatologist hands you on the way out, were quietly built inside our walls — alongside the founders who imagined them. They brought us a vision. We brought our lab, our team, and our supply chain. Together, we built it to shelf.

That's Collaborative Creation. The operating mode behind every line we run.

Tier 1

CMO

Manufacturing execution.

Tier 2

CMO+

Manufacturing with selected value-added services.

Tier 3

CDMO

Development and manufacturing.

Goodier operates here

CDMO+

A strategic, end-to-end partner across the entire product lifecycle.

What Partnership Looks Like

There's filling orders. Then there's building brands together.

Strategic insight, built in.

We read market trends and consumer data, then translate them into the formulation and portfolio moves your brand should make next. You get the insight, not just the batch.

An R&D engine, walking ahead.

Longevity science. Polyphenols. Sensitive-skin systems. We work two cycles ahead so what we learn becomes part of your roadmap.

Claims your team can defend.

Every line on the carton is backed by clinical data and product testing. Regulatory questions get answered the same week you ask them (by the experts closest to the work).

Capacity that grows with you.

Launches, viral quarters, retail expansions — we plan for them with you, not around them. The kettle never decides when you're allowed to grow.

In 1922 we started building something different. We've been refining it ever since, with the brands we partner with. We call it CDMO+.

How We Work With You

Three ways in. One Goodier.

Whether you're transferring an existing line, designing something new, or scaling a brand that's outgrowing its current operations, we meet you where you are.

01 · Bring

Bring Your Brand

You have formulas in market. They need a better partner, a tighter cost structure, scaled batch sizes, or stronger QA. Move them here.

  • Technical transfers
  • Formulation re-engineering
  • Enhanced quality systems
  • Batch-size scalability
Start a transfer conversation
03 · Boost

Boost Your Performance

The operations layer most CDMOs leave behind, from forecasting, supply chain, 3PL, inventory, and complaint handling to trend-driven formulations and packaging guidance. Through our innovation engine and value-added support services, we help build stronger product lines and unlock new growth opportunities.

  • Demand forecasting
  • Supply-chain guidance
  • 3PL and inventory management
  • Consumer complaint handling
  • Product positioning and consumer insights
Start a boost conversation
Receipts

A century of operating discipline, on the record.

Numbers from our floor, not a brochure. Audited, current, and used to manage the business every week.

1922
Founded in Dallas
140K+
Square feet across our Dallas facility
700
Gallons per batch, scaled down to 40 — every brand stage fits
98.5%
Right-first-time quality rate
96%+
On-time delivery, last 12 months
600+
Formulations currently in market
4,000+
Validated formulas in our library
2,500+
Qualified raw materials on hand
Scientist evaluating formulation under controlled lighting
Lab work in progress
Technician operating a stainless-steel production kettle
Filling line in operation at Goodier Labs Dallas
Production floor at Goodier Labs Dallas

Inside the 140,000 sq ft Dallas facility. R&D, clinical instrumentation, and 14 production kettles, on the same floor.

See It For Yourself

Take the lab tour.

A quick walk through the Dallas floor — R&D, instrumentation, and the kettles where your formula gets made. One of our most-watched stories, straight from the bench.

Start a Project
The Difference

What separates a CDMO from a CDMO+.

Seven capabilities a brand needs to win shelf. Few contract partners offer more than two. We offer all seven, on the same floor, in the same week.

Capability Traditional CDMO Goodier Labs
In-house clinical trialsOutsourced or absentRun on site, IRB protocols
Turbiscan stability characterizationRareStandard on every formula
3D Antera and Visia imagingNot availableIn-house, panel ready
Exclusive ingredient technologiesGeneric supplier listGlobal Scouting Network
Demo and prototype creationQuoted in weeksDays, with mode-of-action narrative
Mode-of-action explainer videosNot offeredBuilt for sales and marketing
In-vitro and ex-vivo testingSent out, slowIn-house, integrated
White-Label Library

Custom products, ready for your label.

A library of custom formulations available to license and brand as your own — not products we market or sell against you. Med-grade spa skincare, including retinol, vitamins, clinical-active moisture, and more, drawn from the 600+ formulations on shelf today.

AHA/BHA cleanser
AHA/BHA Cleanser
Hyaluronic acid serum
Hyaluronic Serum
Retinol serum
Retinol Serum
Vitamin C serum
Vitamin C Serum
Eye cream
Eye Cream
Gentle foaming cleanser
Foaming Cleanser
Intense moisturizer
Intense Moisturizer
Lightweight moisturizer
Lightweight Moisturizer
Gentle moisturizing scrub
Moisturizing Scrub
Capabilities

Every capability. One floor. Zero handoffs.

Daily Skincare Regimens

Cleansers, serums, moisturizers built for routine retention.

  • Hydration systems and barrier complexes
  • Brightening and tone correction
  • Lightweight gel and emulsion architectures

Anti-Aging Solutions

Clinical-grade formulations with claims data behind every line.

  • Peptide and growth-factor systems
  • Retinoid and retinol delivery
  • Eye, neck, and decolletage targeted treatments

Scalp & Hair Care

Trichology-aware formulation, from foam to leave-in.

  • Density and thinning support
  • Sensitive scalp and post-procedure care
  • Color and texture preservation

Body & Personal Care

Lotions, washes, and treatments at retail or pro scale.

  • Body firming and contouring
  • Cleansing systems, sulfate-free options
  • Sensorial textures, niche to mass

OTC Preparations

SPF and Acne products built to monograph.

  • Mineral and chemical SPF, broad spectrum
  • Salicylic and benzoyl peroxide systems
  • Stability and SPF testing in house

510(k) Topical Medical Devices

Class I and Class II topical devices, regulated and ready.

  • Dossier preparation and submission support
  • Cleanroom-adjacent fill capabilities
  • Post-procedure and wound-adjacent care

Manufacturing & Turnkey Fill

From 40 to 700-gallon batches, filled, tested, and shipped from one floor.

  • Mixing, compounding, and scaled batching
  • Filling, packaging, and component sourcing
  • In-house stability and quality testing

And so much more.

Every capability above shares one floor and one team. Tell us what you're building and we'll route the rest.

  • Regulatory and claims support
  • Supply chain, 3PL, and inventory
  • Market and trend forecasting
Roadmap

A 12-pillar innovation roadmap, already in motion.

Our R&D team works two tracks at once. Core innovation refines what is already on shelf. Adjacent innovation builds the next category.

01

Longevity Science

NAD+ pathways, senolytics, and cellular-resilience actives. The single largest line item on our R&D budget. We are formulating against the twelve hallmarks of aging using exosome systems, peptide complexes, and stabilized vitamin chemistries that hold up to a panel-grade clinical.

Lead Pillar
02

Antioxidants

Next-generation polyphenols and stabilized vitamin systems.

03

NeuroCosmetics

Topicals that engage skin sensory receptors and stress pathways.

04

Sensitive Skin

Reactivity-screened formulations for compromised barriers.

05

Sustainability+

Recyclable packaging, sustainable sourcing, audited supply chains.

06

Skin Repair

Post-procedure, post-laser, and barrier-rebuild systems.

R&D in motion. Formulation work at our Dallas lab.
Global Scouting Network

Universities, supplier partnerships, longevity institutes. All scouting for you.

We don't wait for the supplier deck. Our innovation pipeline is fed by university incubators, technology partnerships, longevity research institutes, regulatory monitoring, consumer insight panels, and a benchmarking program that stress-tests every candidate ingredient against what is already proven on shelf.

  • University Incubators
  • Technology Partnerships
  • Longevity Institutes
  • Data-Driven Insights
  • Regulatory Climate Monitoring
  • Consumer & Market Insights
  • Formulation Benchmarking
  • Innovation Portfolio Curation
Global Scouting Ecosystem diagram
Heritage

A hundred years of Dallas formulation.

This kind of expertise isn't built. It's accumulated.

Goodier Edition magazine cover, 1960s
Goodier Edition · circa 1960s
  1. 1912E.J. Goodier begins formulating skincare at a Beaumont, Texas pharmacy — a decade before founding his own lab.
  2. 1922Goodier Labs opens. The first dedicated cosmetics laboratory in the region.
  3. 1923Company moves to Dallas. Still here today.
  4. 1968Mary Kay Ash partners with Elwood Goodier Jr. to manufacture her line.
  5. 1999Acquired by Revision Skincare to fuel medical-grade growth.
  6. 2021Gryphon Investors partners with the leadership team.
  7. Today100+ years on. One Premier Row address. Still formulating.

"The romance of an endless search for beauty."

Goodier sourced grasses from East India, herbs from France, and balsams from Morocco in the 1930s. The same instinct still runs the lab.
Start a Project

Tell us about the brand you're building.

We respond within one business day. No decks or demos until we understand what you actually need. Bring us a vision, a formula, a forecast, or a problem.

Prefer the human path

Skip the form. Call Nicole and her team.

Most discovery conversations start with questions, not a quote. Nicole and her team take the time to understand the brand you're building before recommending a path forward. Every reply is from a real person — a formulation strategist or a BD lead, never a chatbot.

What to expect
  1. A real conversation, not a pitch. 20–30 minutes by phone or video. We listen first.
  2. Questions, then options. Formula transfer, custom build, or capacity scale — we recommend the path that fits your stage.
  3. A scoped follow-up, not a deck. If there's a fit, you get a written summary of what we'd do and how we'd do it together.
Goodier Labs
9019 Premier Row, Dallas, TX 75247
214-630-1803 · info@goodierlabs.com
Categories of interest (check all that apply)

Reviewed by a scientist and a strategist, never a chatbot. One reply, no drip.

Prefer to talk? 214-630-1803

Got it. We'll be in touch within one business day.

A formulation strategist and a BD lead will review your note and reply from a Goodier Labs address. Watch for a message from info@goodierlabs.com.

Need to talk sooner? Call 214-630-1803.